Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs
Resource Information
The work Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs represents a distinct intellectual or artistic creation found in Indiana State Library. This resource is a combination of several types including: Work, Language Material, Books.This resource has been enriched with EBSCO NoveList data.
The Resource
Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs
Resource Information
The work Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs represents a distinct intellectual or artistic creation found in Indiana State Library. This resource is a combination of several types including: Work, Language Material, Books.
This resource has been enriched with EBSCO NoveList data.
- Label
- Our daily meds : how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs
- Title remainder
- how the pharmaceutical companies transformed themselves into slick marketing machines and hooked the nation on prescription drugs
- Statement of responsibility
- Melody Petersen
- Subject
-
- Prescriptions, Drug -- economics -- United States
- Drug Industry -- ethics -- United States
- Physician's Practice Patterns -- ethics -- United States
- trueMarketing -- Moral and ethical aspects
- truePrescription drugs -- Economic aspects
- trueScience Writing -- Medicine | Medical Breakthroughs
- trueUnited States -- Social life and customs -- 21st century
- trueDrug industry and trade -- Moral and ethical aspects
- Drug Industry -- economics -- United States
- truePhysician's Practice Patterns -- Moral and ethical aspects -- United States
- Drugs -- United States -- Marketing
- Marketing -- ethics -- United States
- trueMedical research -- Moral and ethical aspects
- trueDrug industry and trade -- Economic aspects
- trueUnited States -- Social life and customs -- 20th century
- trueDrugs -- Marketing
- Biomedical Research -- economics -- United States
- trueBusiness and economics -- Corruption and scandal
- Language
- eng
- Summary
- The author shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion driven industry has taken over the practice of medicine and is changing American life
- Award
- Booklist Editors' Choice, 2008.
- Cataloging source
- DNLM/DLC
- Dewey number
- 338.4/761510973
- Index
- index present
- LC call number
- HD9666.5
- LC item number
- .P415 2008
- Literary form
- non fiction
- Nature of contents
- bibliography
- NLM call number
- QV 736
- NLM item number
- P484o 2008
- Target audience
- adult
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