Coverart for item
The Resource Writing winning business proposals : your guide to landing the client, making the sale, persuading the boss, Richard C. Freed, Shervin Freed, Joseph D. Romano

Writing winning business proposals : your guide to landing the client, making the sale, persuading the boss, Richard C. Freed, Shervin Freed, Joseph D. Romano

Label
Writing winning business proposals : your guide to landing the client, making the sale, persuading the boss
Title
Writing winning business proposals
Title remainder
your guide to landing the client, making the sale, persuading the boss
Statement of responsibility
Richard C. Freed, Shervin Freed, Joseph D. Romano
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Freed, Richard C.
Dewey number
808/.06665
Illustrations
illustrations
Index
index present
LC call number
HF5718.5
LC item number
.F74 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Freed, Shervin
  • Romano, Joseph D
http://library.link/vocab/subjectName
  • Proposal writing in business
  • Business report writing
Label
Writing winning business proposals : your guide to landing the client, making the sale, persuading the boss, Richard C. Freed, Shervin Freed, Joseph D. Romano
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Understanding generic structure logic -- The slots in a proposal's generic structure -- Slots speaking to slots -- Slots are not necessarily sections -- All slots should be filled or accounted for -- One review: understanding generic structure logic -- Work session #1: proposal opportunity at the abc company, a division of Consolidated Industries understanding the baseline logic -- The three kinds of current situations, desired results, objectives and benefits -- Assessing the baseline logic's alignment -- Are the overriding problem, effects, and benefits aligned? are the deliverables aligned with the desired result and active? are the deliverables aligned with the benefits? -- Are the desired result and objective aligned with the benefits? -- Testing the baseline logic the baseline logic and your value proposition -- The relationship among the generic structure slots, the baseline logic, and your proposed project -- Chapter two review: understanding the baseline logic -- Work session #2: constructing the baseline logic for the situation at abc using a measurable results orientation -- Measurable-results orientation: the insight project -- Measurable-results orientation: the planning project -- Measurable-results orientation: the implementation project -- Three review: using a measurable results orientation -- Work session #3: applying a measurable results orientation for abc constructing a logical methodology -- The pyramid principle using pyramid logic -- Step 1: clearly identify the objective(s), based upon the overriding question(s) -- Step 2: place each objective atop a pyramid and order the actions necessary to achieve it -- Step 3: sequence the actions -- Step 4: identify and integrate the activities necessary for planning and communicating your proposed actions -- The pyramid, deliverables and the logics worksheets -- Chapter four review: constructing a logical methodology -- Work session #4: developing the pyramid for abc, part two: proposal psychologics analyzing the buyers: the four buying roles -- A fifth buying role beyond s1 ' s2 ' -- Chapter five review: analyzing the buyers -- Work session #5: identifying buyer roles and generating benefits for abc -- For abc persons as individuals -- Selecting and developing themes: determining what to weave in your web of persuasion what themes are where themes come from -- Selecting the themes, developing the themes -- Chapter six review: selecting and developing themes work -- Session #6: identifying hot buttons and evaluation criteria, countering the competition, and developing the themes for abc green team reviews: collaborating to improve your odds of winning the strategic premise of green team collaboration
Control code
2334976
Dimensions
23 cm.
Edition
Rev. & fully updated.
Extent
xv, 302 p.
Isbn
9780071396875
Isbn Type
(alk. paper)
Lccn
2002156357
Other physical details
ill.
System control number
(OCoLC)ocm51289970
Label
Writing winning business proposals : your guide to landing the client, making the sale, persuading the boss, Richard C. Freed, Shervin Freed, Joseph D. Romano
Link
Publication
Bibliography note
Includes bibliographical references and index
Contents
Understanding generic structure logic -- The slots in a proposal's generic structure -- Slots speaking to slots -- Slots are not necessarily sections -- All slots should be filled or accounted for -- One review: understanding generic structure logic -- Work session #1: proposal opportunity at the abc company, a division of Consolidated Industries understanding the baseline logic -- The three kinds of current situations, desired results, objectives and benefits -- Assessing the baseline logic's alignment -- Are the overriding problem, effects, and benefits aligned? are the deliverables aligned with the desired result and active? are the deliverables aligned with the benefits? -- Are the desired result and objective aligned with the benefits? -- Testing the baseline logic the baseline logic and your value proposition -- The relationship among the generic structure slots, the baseline logic, and your proposed project -- Chapter two review: understanding the baseline logic -- Work session #2: constructing the baseline logic for the situation at abc using a measurable results orientation -- Measurable-results orientation: the insight project -- Measurable-results orientation: the planning project -- Measurable-results orientation: the implementation project -- Three review: using a measurable results orientation -- Work session #3: applying a measurable results orientation for abc constructing a logical methodology -- The pyramid principle using pyramid logic -- Step 1: clearly identify the objective(s), based upon the overriding question(s) -- Step 2: place each objective atop a pyramid and order the actions necessary to achieve it -- Step 3: sequence the actions -- Step 4: identify and integrate the activities necessary for planning and communicating your proposed actions -- The pyramid, deliverables and the logics worksheets -- Chapter four review: constructing a logical methodology -- Work session #4: developing the pyramid for abc, part two: proposal psychologics analyzing the buyers: the four buying roles -- A fifth buying role beyond s1 ' s2 ' -- Chapter five review: analyzing the buyers -- Work session #5: identifying buyer roles and generating benefits for abc -- For abc persons as individuals -- Selecting and developing themes: determining what to weave in your web of persuasion what themes are where themes come from -- Selecting the themes, developing the themes -- Chapter six review: selecting and developing themes work -- Session #6: identifying hot buttons and evaluation criteria, countering the competition, and developing the themes for abc green team reviews: collaborating to improve your odds of winning the strategic premise of green team collaboration
Control code
2334976
Dimensions
23 cm.
Edition
Rev. & fully updated.
Extent
xv, 302 p.
Isbn
9780071396875
Isbn Type
(alk. paper)
Lccn
2002156357
Other physical details
ill.
System control number
(OCoLC)ocm51289970

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