Coverart for item
The Resource Social media is bullshit, B. J. Mendelson

Social media is bullshit, B. J. Mendelson

Label
Social media is bullshit
Title
Social media is bullshit
Statement of responsibility
B. J. Mendelson
Creator
Subject
Genre
Language
eng
Summary
If you listen to the Internet gurus, marketing consultants, and even the mainstream media, you might think social media was the second coming. They declare that it's revolutionizing advertising, PR, customer relations--everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson debunks the myths of social media. He illustrates how the notion first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet--without spending a fortune.--From publisher description
Summary
A provocative assessment of social media discusses how to use the Internet to expand a business, challenging the claims of online authorities and marketing consultants while tracing the rise of social media and revealing the benefits of real-world connections
http://library.link/vocab/ext/novelist/bookUI
10133411
Cataloging source
DLC
http://library.link/vocab/creatorName
Mendelson, B. J
Dewey number
302.23/1
Index
no index present
LC call number
HM742
LC item number
.M4596 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Social media
  • Marketing
Target audience
adult
Label
Social media is bullshit, B. J. Mendelson
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [187]-227)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction: Bullshit 101 : Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit -- pt. I. Social media is bullshit : There is nothing new under the sun or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know the rest of the story ; The asshole-based economy ; There's no such thing as an influencer ; Analyze this -- pt. II. Meet the people behind the bullshit : Maybe "social media" doesn't work so well for corporations, either? ; Kia and Facebook sitting in a tree ; How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- pt. III. How to sell bullshit without really trying : How to create and spread bullshit in seven easy steps ; And the answer is -- pt. IV. How to really make it on the web : Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto
Control code
19998261
Dimensions
19 cm
Edition
1st ed.
Extent
227 pages
Isbn
9781250002952
Isbn Type
(hardcover)
Lccn
2012021426
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)ocn779265047
  • (OCoLC)779265047
Label
Social media is bullshit, B. J. Mendelson
Publication
Bibliography note
Includes bibliographical references (pages [187]-227)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
An introduction: Bullshit 101 : Our terrible, horrible, no good, very bad website ; Astonishing tales of mediocrity ; "I wrote this book for Pepsi" ; Social media is bullshit -- pt. I. Social media is bullshit : There is nothing new under the sun or on the web ; Shovels and sharecroppers ; Yeah, that's the ticket! ; And now you know the rest of the story ; The asshole-based economy ; There's no such thing as an influencer ; Analyze this -- pt. II. Meet the people behind the bullshit : Maybe "social media" doesn't work so well for corporations, either? ; Kia and Facebook sitting in a tree ; How marketers, cyber hipsters, and others deal with their critics (hint: not well) -- pt. III. How to sell bullshit without really trying : How to create and spread bullshit in seven easy steps ; And the answer is -- pt. IV. How to really make it on the web : Everything you will ever need to know about marketing ; Recap ; The anti-social media manifesto
Control code
19998261
Dimensions
19 cm
Edition
1st ed.
Extent
227 pages
Isbn
9781250002952
Isbn Type
(hardcover)
Lccn
2012021426
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
  • (OCoLC)ocn779265047
  • (OCoLC)779265047

Library Locations

    • Indiana State LibraryBorrow it
      315 W. Ohio St., Indianapolis, IN, 46202, US
      39.77004 -86.164015

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