Coverart for item
The Resource Marketing research that won't break the bank : a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith

Marketing research that won't break the bank : a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith

Label
Marketing research that won't break the bank : a practical guide to getting the information you need
Title
Marketing research that won't break the bank
Title remainder
a practical guide to getting the information you need
Statement of responsibility
Alan R. Andreasen ; foreword by William A. Smith
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1934-
http://library.link/vocab/creatorName
Andreasen, Alan R.
Dewey number
658.8/3
Illustrations
illustrations
Index
index present
LC call number
HF5415.2
LC item number
.A486 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1934-
http://library.link/vocab/relatedWorkOrContributorName
  • Andreasen, Alan R.
  • Academy for Educational Development
Series statement
Jossey-Bass nonprofit and public management series
http://library.link/vocab/subjectName
Marketing research
Label
Marketing research that won't break the bank : a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith
Instantiates
Publication
Copyright
Note
  • "The second edition of Cheap but good marketing research."
  • "Prepared with the assistance of the Academy for Educational Development."
Bibliography note
Includes bibliographical references (pages 261-268) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
16838837
Dimensions
24 cm.
Edition
1st ed.
Extent
xxv, 277 pages
Isbn
9780787964191
Isbn Type
(alk. paper)
Lccn
2002010335
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm50091694
Label
Marketing research that won't break the bank : a practical guide to getting the information you need, Alan R. Andreasen ; foreword by William A. Smith
Publication
Copyright
Note
  • "The second edition of Cheap but good marketing research."
  • "Prepared with the assistance of the Academy for Educational Development."
Bibliography note
Includes bibliographical references (pages 261-268) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
16838837
Dimensions
24 cm.
Edition
1st ed.
Extent
xxv, 277 pages
Isbn
9780787964191
Isbn Type
(alk. paper)
Lccn
2002010335
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm50091694

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      39.77004 -86.164015

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