Coverart for item
The Resource Know your customer : new approaches to understanding customer value and satisfaction, Robert B. Woodruff, Sarah Fisher Gardial

Know your customer : new approaches to understanding customer value and satisfaction, Robert B. Woodruff, Sarah Fisher Gardial

Label
Know your customer : new approaches to understanding customer value and satisfaction
Title
Know your customer
Title remainder
new approaches to understanding customer value and satisfaction
Statement of responsibility
Robert B. Woodruff, Sarah Fisher Gardial
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Woodruff, Robert B
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.W66 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1957-
http://library.link/vocab/relatedWorkOrContributorName
Gardial, Sarah
Series statement
Blackwell Business dimensions in total quality series
http://library.link/vocab/subjectName
  • Consumers' preferences
  • Consumer satisfaction
  • Quality of products
  • Marketing
Label
Know your customer : new approaches to understanding customer value and satisfaction, Robert B. Woodruff, Sarah Fisher Gardial
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
16737996
Dimensions
22 cm.
Extent
xvii, 338 pages
Isbn
9781557865533
Isbn Type
(PB)
Lccn
95045437
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm33668058
Label
Know your customer : new approaches to understanding customer value and satisfaction, Robert B. Woodruff, Sarah Fisher Gardial
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
16737996
Dimensions
22 cm.
Extent
xvii, 338 pages
Isbn
9781557865533
Isbn Type
(PB)
Lccn
95045437
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm33668058

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      39.77004 -86.164015

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