Coverart for item
The Resource Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett

Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett

Label
Creating your library brand : communicating your relevance and value to your patrons
Title
Creating your library brand
Title remainder
communicating your relevance and value to your patrons
Statement of responsibility
Elisabeth Doucett
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Doucett, Elisabeth
Illustrations
illustrations
Index
index present
LC call number
Z716.3
LC item number
.D68 2008
Literary form
non fiction
http://library.link/vocab/subjectName
  • Libraries
  • Branding (Marketing)
Label
Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions
Control code
17565804
Dimensions
23 cm
Extent
xiii, 124 pages
Isbn
9780838909621
Isbn Type
(alk. paper)
Lccn
2008000983
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocn190860097
Label
Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions
Control code
17565804
Dimensions
23 cm
Extent
xiii, 124 pages
Isbn
9780838909621
Isbn Type
(alk. paper)
Lccn
2008000983
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocn190860097

Library Locations

    • Indiana State LibraryBorrow it
      315 W. Ohio St., Indianapolis, IN, 46202, US
      39.77004 -86.164015

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