The Resource Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
Resource Information
The item Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Indiana State Library.This item is available to borrow from 1 library branch.
Resource Information
The item Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Indiana State Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xiii, 124 pages
- Note
- Includes index
- Contents
-
- Defining marketing and branding
- Why brand?
- Who should be involved in branding?
- The ideal brand
- The brand audit
- The story : defining your message
- The visuals : attention-grabbing support for your message
- Brand standards, brand advocates, and marketing
- How to work with outside help
- Evaluating your brand : short-term and long-term
- Maintaining your brand
- Blogs and brands
- Common pitfalls and false assumptions
- Isbn
- 9780838909621
- Label
- Creating your library brand : communicating your relevance and value to your patrons
- Title
- Creating your library brand
- Title remainder
- communicating your relevance and value to your patrons
- Statement of responsibility
- Elisabeth Doucett
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Doucett, Elisabeth
- Illustrations
- illustrations
- Index
- index present
- LC call number
- Z716.3
- LC item number
- .D68 2008
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Libraries
- Branding (Marketing)
- Label
- Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions
- Control code
- 17565804
- Dimensions
- 23 cm
- Extent
- xiii, 124 pages
- Isbn
- 9780838909621
- Isbn Type
- (alk. paper)
- Lccn
- 2008000983
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)ocn190860097
- Label
- Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
- Note
- Includes index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Defining marketing and branding -- Why brand? -- Who should be involved in branding? -- The ideal brand -- The brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions
- Control code
- 17565804
- Dimensions
- 23 cm
- Extent
- xiii, 124 pages
- Isbn
- 9780838909621
- Isbn Type
- (alk. paper)
- Lccn
- 2008000983
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)ocn190860097
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.in.gov/portal/Creating-your-library-brand--communicating-your/y34OwbHC2qw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.in.gov/portal/Creating-your-library-brand--communicating-your/y34OwbHC2qw/">Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.in.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.in.gov/">Indiana State Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.in.gov/portal/Creating-your-library-brand--communicating-your/y34OwbHC2qw/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.in.gov/portal/Creating-your-library-brand--communicating-your/y34OwbHC2qw/">Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.in.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.in.gov/">Indiana State Library</a></span></span></span></span></div>
