The Resource Consumer perceptions of qualified health claims in advertising, R. Dennis Murphy

Consumer perceptions of qualified health claims in advertising, R. Dennis Murphy

Label
Consumer perceptions of qualified health claims in advertising
Title
Consumer perceptions of qualified health claims in advertising
Statement of responsibility
R. Dennis Murphy
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
GPO
http://library.link/vocab/creatorName
Murphy, R. Dennis
Government publication
federal national government publication
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
United States
Series statement
Working paper
Series volume
no. 277
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
  • Consumers
  • Consumer behavior
Label
Consumer perceptions of qualified health claims in advertising, R. Dennis Murphy
Link
http://purl.access.gpo.gov/GPO/LPS79040
Instantiates
Publication
Note
  • Title from title screen (viewed on Feb. 26, 2007)
  • "July 2005."
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
17570926
Extent
44 pages
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
digital, PDF file.
System details
Mode of access: Internet from the FTC web site. Address as of 2/26/07: http://www.ftc.gov/be/workpapers/wp277.pdf; current access available via PURL
Label
Consumer perceptions of qualified health claims in advertising, R. Dennis Murphy
Link
http://purl.access.gpo.gov/GPO/LPS79040
Publication
Note
  • Title from title screen (viewed on Feb. 26, 2007)
  • "July 2005."
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
17570926
Extent
44 pages
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
digital, PDF file.
System details
Mode of access: Internet from the FTC web site. Address as of 2/26/07: http://www.ftc.gov/be/workpapers/wp277.pdf; current access available via PURL

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