Coverart for item
The Resource Cause-marketing for nonprofits : partner for purpose, passion, and profits, [Jocelyne] Daw

Cause-marketing for nonprofits : partner for purpose, passion, and profits, [Jocelyne] Daw

Label
Cause-marketing for nonprofits : partner for purpose, passion, and profits
Title
Cause-marketing for nonprofits
Title remainder
partner for purpose, passion, and profits
Statement of responsibility
[Jocelyne] Daw
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Daw, Jocelyne
Dewey number
361.7/630688
Illustrations
illustrations
Index
index present
LC call number
HF5414
LC item number
.D39 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Social marketing
Label
Cause-marketing for nonprofits : partner for purpose, passion, and profits, [Jocelyne] Daw
Instantiates
Publication
Copyright
Note
"This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. The new corporate-nonprofit engagement -- ch. 2. Integrating value and values -- ch. 3. Evolution of cause marketing -- ch. 4. Cause-marketing products -- ch. 5. Cause-marketing issue promotions -- ch. 6. Cause-marketing programs -- ch. 7. Creating a cause-marketing orientation : cause preparedness -- ch. 8. Building the cause-marketing program : collaboration, combining assets, creating values -- ch. 9. Implementing the cause-marketing program : execution and corporate and community outcomes -- ch. 10. National organizations : American Heart Association and First Book -- ch. 11. Local organizations : food bank (New York City) and Canadian Cancer Society (Vancouver Island region, British Columbia and Yukon district) -- ch. 12. Cause-marketing principles and cautions : seven golden rules, seven deadly sins
Control code
16845500
Dimensions
26 cm
Extent
xxxiv, 278 pages
Isbn
9780471717508
Isbn Type
(cloth : acid-free paper)
Lccn
2005031933
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm62615818
Label
Cause-marketing for nonprofits : partner for purpose, passion, and profits, [Jocelyne] Daw
Publication
Copyright
Note
"This book is part of the Association of Fundraising Professionals (AFP) and John Wiley & Sons Inc. series on fund development for the nonprofit sector"--Acknowledgements
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Ch. 1. The new corporate-nonprofit engagement -- ch. 2. Integrating value and values -- ch. 3. Evolution of cause marketing -- ch. 4. Cause-marketing products -- ch. 5. Cause-marketing issue promotions -- ch. 6. Cause-marketing programs -- ch. 7. Creating a cause-marketing orientation : cause preparedness -- ch. 8. Building the cause-marketing program : collaboration, combining assets, creating values -- ch. 9. Implementing the cause-marketing program : execution and corporate and community outcomes -- ch. 10. National organizations : American Heart Association and First Book -- ch. 11. Local organizations : food bank (New York City) and Canadian Cancer Society (Vancouver Island region, British Columbia and Yukon district) -- ch. 12. Cause-marketing principles and cautions : seven golden rules, seven deadly sins
Control code
16845500
Dimensions
26 cm
Extent
xxxiv, 278 pages
Isbn
9780471717508
Isbn Type
(cloth : acid-free paper)
Lccn
2005031933
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)ocm62615818

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