The Resource Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
Resource Information
The item Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Indiana State Library.This item is available to borrow from 1 library branch.
Resource Information
The item Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Indiana State Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xvi, 280 pages
- Contents
-
- Appealing to hopes and fears
- The art and science of campaigning
- The political psychology of emotional appeals
- Emotion and the motivational power of campaign ads
- Emotion and the persuasive power of campaign ads
- Emotional appeals in ad campaigns
- Hearts and minds : rethinking the role of emotion in political life
- Isbn
- 9780226069883
- Label
- Campaigning for hearts and minds : how emotional appeals in political ads work
- Title
- Campaigning for hearts and minds
- Title remainder
- how emotional appeals in political ads work
- Statement of responsibility
- Ted Brader
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Brader, Ted
- Dewey number
- 324.7/3
- Illustrations
- illustrations
- Index
- index present
- LC call number
- JA74.5
- LC item number
- .B69 2006
- Literary form
- non fiction
- Nature of contents
- bibliography
- Series statement
- Studies in communication, media, and public opinion
- http://library.link/vocab/subjectName
-
- Political psychology
- Advertising, Political
- Communication in politics
- Persuasion (Psychology)
- Emotions and cognition
- Label
- Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
- Bibliography note
- Includes bibliographical references (pages [251]-271) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
- Control code
- 16844820
- Dimensions
- 24 cm.
- Extent
- xvi, 280 pages
- Isbn
- 9780226069883
- Isbn Type
- (cloth : alk. paper)
- Lccn
- 2005009159
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)ocm58985596
- Label
- Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader
- Bibliography note
- Includes bibliographical references (pages [251]-271) and index
- Carrier category
- volume
- Carrier category code
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
- txt
- Content type MARC source
- rdacontent
- Contents
- Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life
- Control code
- 16844820
- Dimensions
- 24 cm.
- Extent
- xvi, 280 pages
- Isbn
- 9780226069883
- Isbn Type
- (cloth : alk. paper)
- Lccn
- 2005009159
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)ocm58985596
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.in.gov/portal/Campaigning-for-hearts-and-minds--how-emotional/z3yeAJrgEwY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.in.gov/portal/Campaigning-for-hearts-and-minds--how-emotional/z3yeAJrgEwY/">Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.in.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.in.gov/">Indiana State Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.in.gov/portal/Campaigning-for-hearts-and-minds--how-emotional/z3yeAJrgEwY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.in.gov/portal/Campaigning-for-hearts-and-minds--how-emotional/z3yeAJrgEwY/">Campaigning for hearts and minds : how emotional appeals in political ads work, Ted Brader</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.in.gov/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.in.gov/">Indiana State Library</a></span></span></span></span></div>
