Coverart for item
The Resource Blueprint for your library marketing plan : a guide to help you survive and thrive, by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller

Blueprint for your library marketing plan : a guide to help you survive and thrive, by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller

Label
Blueprint for your library marketing plan : a guide to help you survive and thrive
Title
Blueprint for your library marketing plan
Title remainder
a guide to help you survive and thrive
Statement of responsibility
by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Fisher, Patricia H.
Dewey number
021.7
Index
index present
LC call number
Z716.3
LC item number
.F57 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Pride, Marseille M.
  • Miller, Ellen G
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Library planning
  • Strategic planning
Target audience
adult
Label
Blueprint for your library marketing plan : a guide to help you survive and thrive, by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller
Link
http://www.loc.gov/catdir/toc/ecip0513/2005015016.html
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation
Control code
16844372
Dimensions
28 cm.
Extent
xi, 135 p.
Isbn
9780838909096
Lccn
2005015016
System control number
  • (OCoLC)ocm60500345
  • (OCoLC)60500345
Label
Blueprint for your library marketing plan : a guide to help you survive and thrive, by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller
Link
http://www.loc.gov/catdir/toc/ecip0513/2005015016.html
Publication
Bibliography note
Includes bibliographical references and index
Contents
Strategic plans : dust catchers or power tools for your marketing plan? -- Mining data : discovering trends -- Developing the marketing plan : getting started -- Marketing plan introduction : product/service details -- Target markets : will the service meet their needs? -- Assessing the current marketing situation : how does your service tack up in the marketplace? -- Setting goals and objectives with supporting strategies : the art of focusing your resources -- Promotion : assessment, goals, objectives, and strategies -- Implementing your strategies : developing tactics, budget, and controls -- Closing thoughts: summaries and evaluation
Control code
16844372
Dimensions
28 cm.
Extent
xi, 135 p.
Isbn
9780838909096
Lccn
2005015016
System control number
  • (OCoLC)ocm60500345
  • (OCoLC)60500345

Library Locations

    • Indiana State LibraryBorrow it
      315 W. Ohio St., Indianapolis, IN, 46202, US
      39.77004 -86.164015

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