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The Resource A social strategy : how we profit from social media, Mikolaj Jan Piskorski

A social strategy : how we profit from social media, Mikolaj Jan Piskorski

Label
A social strategy : how we profit from social media
Title
A social strategy
Title remainder
how we profit from social media
Statement of responsibility
Mikolaj Jan Piskorski
Creator
Subject
Genre
Language
eng
Summary
Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it, providing not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon
Summary
Author Piskorski analyzes companies that are social media leaders. A basic understanding reached is that the successful platforms offer ?social solutions,? where a solution allows one to meet new people, or to share private information or social support in existing relationships. The social needs being filled online, he finds, are failing to be met in the offline world. Piskorski compares the functions, history, nature of traffic of different social media platforms--Facebook, Twitter, EHarmony, LinkedIn, OKCupid, MySpace and mixi. Then he investigates choices faced by LinkedIn in 2005, and studies the failures and solutions of that company in particular, along with others. In the end, he has developed as principles for thinking about social media the ideas of social failures, social solutions, and social strategies. Piskorski believes his key innovation has been to argue that firms can lower costs or increase customers' willingness to pay by investing to build social solutions that get people to interact and effectively undertake corporate tasks for free. Annotation ©2014 Ringgold, Inc., Portland, OR (protoview.com)
Tone
Writing style
http://library.link/vocab/ext/novelist/bookUI
10324728
Cataloging source
DLC
http://library.link/vocab/creatorName
Piskorski, Mikołaj Jan
Dewey number
658.8/72
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.P57 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/resourcePreferred
True
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Online social networks
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
how we profit from social media
Label
A social strategy : how we profit from social media, Mikolaj Jan Piskorski
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 259-266) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Control code
20247457
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780691153391
Isbn Type
(alk. paper)
Lccn
2013035547
Media category
unmediated
Media MARC source
rdamedia
Other control number
40023929815
Other physical details
illustrations
System control number
  • (OCoLC)ocn859061459
  • (OCoLC)859061459
Label
A social strategy : how we profit from social media, Mikolaj Jan Piskorski
Publication
Bibliography note
Includes bibliographical references (pages 259-266) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
Control code
20247457
Dimensions
24 cm
Extent
xii, 275 pages
Isbn
9780691153391
Isbn Type
(alk. paper)
Lccn
2013035547
Media category
unmediated
Media MARC source
rdamedia
Other control number
40023929815
Other physical details
illustrations
System control number
  • (OCoLC)ocn859061459
  • (OCoLC)859061459

Library Locations

    • Indiana State LibraryBorrow it
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      39.77004 -86.164015

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